This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/11877405

Job Overview:

The Experiential Marketing Manager is responsible for developing and executing experiential marketing campaigns and initiatives that engage customers and create memorable brand experiences. This role involves strategizing, planning, and implementing events, activations, and immersive experiences to connect with target audiences and drive brand awareness, affinity, and loyalty.

Purpose:

Our genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.

Value System:

Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer.The resulting creation of wealth will grow opportunities for all.

Duties and Responsibilities:

• Strategy Development:
  • Collaborate with cross-functional teams to develop experiential marketing strategies aligned with overall brand objectives and marketing goals
  • Conduct market research and audience analysis to identify trends, preferences, and opportunities for experiential marketing initiatives
• Campaign Planning and Execution:
  • Conceptualize, plan, and execute experiential marketing campaigns, events, and activations that resonate with target audiences and effectively communicate brand messages
  • Manage all aspects of event logistics, including venue selection, budgeting, vendor management, staffing, and on-site coordination
  • Coordinate with creative teams to develop engaging and interactive experiences that leave a lasting impression on attendees
  • Ensure seamless integration of experiential marketing efforts with other marketing channels and campaigns
• Brand Engagement and Customer Experience:
  • Design and implement immersive brand experiences that foster meaningful connections with consumers and enhance brand perception
  • Monitor and evaluate customer feedback and engagement metrics to measure the effectiveness of experiential marketing initiatives and identify areas for improvement
  • Continuously innovate and explore new trends, technologies, and best practices in experiential marketing to stay ahead of the curve
• Partnership and Sponsorship Management:
  • Identify and cultivate strategic partnerships and sponsorships with relevant organizations, influencers, and stakeholders to amplify the reach and impact of experiential marketing activities
  • Negotiate contracts and agreements with partners and sponsors, ensuring mutually beneficial relationships and clear deliverables
• Budgeting and Reporting:
  • Develop and manage budgets for experiential marketing campaigns and initiatives, ensuring optimal allocation of resources and adherence to financial targets
  • Prepare comprehensive reports and presentations to communicate key performance indicators, insights, and ROI analysis to senior management and stakeholders
• Other duties and responsibilities as assigned

Job Requirements: (please ensure you meet the listed requirements prior to applying)

High School diploma or GEDrequired

Bachelors Degree in Related Field AND two (2) years Supervisory experience in Marketing required

• OR Four (4) years experience in a Management position in Marketing required

Three (3) years supervisory experience in event marketing and or /experiential marketing (including virtual event experience) required

Strong project management skills with the ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment

Excellent communication, interpersonal, and negotiation skills, with the ability to build and maintain relationships with internal teams, external partners, and vendors

Creative thinker with a passion for innovation and a keen eye for detail

Proficiency in Microsoft Office Suite and project management tools; experience with event management software is a plus

Willing to work odd and irregular hours including nights, weekends, and holidays

Willing to travel and participate in training as recommended or required

Must have an Occupational License (or the ability to obtain and maintain a license) pursuant to the Illinois Gaming Act and remain in good standing with the Illinois Gaming Board as a requirement for this position