We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

The Product Manager (Optional Benefits) is responsible for executing the go-to market strategies for optional member products, which include Life, Critical Illness and AD&D. Working in close collaboration with Marketing, Distribution and Technology teams, the Manager will execute innovative strategies to drive the growth of these products. In this capacity, you will be a key driver to increasing member and sponsor participation of optional benefits.

This role plays a crucial role in advancing our healthcare and digital transformation strategy and ambition.

Essential Responsibilities: (Allocate the percent of total working time spending on each accountability, which should add up to 100%)

Individual Responsibilities:

• Lead campaigns for member and sponsor engagement: Lead campaigns to drive customer engagement, utilizing creative and innovative strategies to effectively target customers. Participate in campaign tactics, potentially working directly with sponsors and engaging directly with members. Monitor and evaluate their performance to measure impact and refine future initiatives

• Project leadership: Lead key product projects from their inception, overseeing the successful launch and distribution (projects examples: implementing product enhancements, creating new growth strategies for driving member participation)

• Build creative content: Partner with marketing to create reusable content on optional benefits

• Design: Utilize design software and tools to create high-quality, professional content that aligns with brand guidelines and visual standards

• KPI report monitoring: Establish and maintain a KPI reporting framework to track sales performance, ensure targets are met and draw actionable insights from data

• Collaboration & influence: Collaborate across teams, utilizing contactsto build and strengthen teamwork, performance and efficiencies

• Market research and analysis: Gather and analyze data to identify market trends, customer preferences, and competitive landscape, informing product development and marketing strategies

Shared Responsibilities:

• Provide support for the sales and distribution of optional member products, encompassing existing offerings (Life, AD&D, and Critical Illness), products from other lines of business (travel, banking, and post-employment coverage) and new offerings

• Collaborate with Member and Sponsor digital teams to ensure that purchasing journeys and marketing awareness are engaging and optimal

• Design, execute and monitor sales strategies to drive uptake of these products, working closely with Distribution and Marketing teams

• Collaborate across Business Units (BUs) to align distribution strategies with GB business practices, sponsor expectations and Canada segment goals

Job Requirements:

• Develop and articulate the product strategy, which includes research, business casing, product development, execution and measurement

• Partner with marketing and distribution leaders in the development of go-to-market strategies and plans

• Develop and support execution of go-to-market plans working with cross-functional partners

• Analyze data and draw insights to build recommendations to support business decisions

• 5+ years of relevant experience, including go-to-market strategy, or comparable.

• University degree. MBA or other business-oriented education would be an asset

• Experience within the health business and/or service sector is preferred

• Confidence, maturity and credibility to deliver and present to Senior Executive leadership and business unit leadership teams

• Strong analytical capabilities, comfortable with quantitative & financial analysis. High level of conceptual skills and an ability to operate strategically

• Strong communication skills, including ability to translate complex technical issues into fundamental concepts

• Strong relationship-building skills to build effective working relationships with business unit leaders

• Highly developed financial acumen and business orientation

• Ability to work across a complex environment – both internally and externally to lead teams with multiple mandates and differing value drivers

• High level of self-motivation and keen sense of 'owning' and delivering on project deliverables

• Willingness to travel as required

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$84,375.00 CAD - $151,875.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.