Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. Within GABM sits the Global Brand Strategy & Insights team, responsible for defining & accelerating the Amex Brand Strategy, delivering consumer insights, and elevating tools and learnings for the global Marketing Community.

The Senior Analyst - Go To Market Strategy will join the US Brand Planning & Insights team, which plays an integral role enabling new brand strategies, advertising, and experiences for American Express prospects & existing customers. The team connects insights, product, marketing, and advertising and develops comprehensive plans and distribution strategies which allow us to operate more effectively & efficiently. Focus areas span our go to market plans for new product launches or refreshes, test & learn, creative & content, and campaign operations for above the line advertising.

To achieve this, significant collaboration is required across Global Advertising & Brand Management, Global Commercial Services, Global Merchant Services, & US Consumer Services to co-author strategies and implement. The Sr. Analyst will partner across a variety of functions spanning Insights, Business Development, Marketing, Media & Content, Experiential, Legal, Compliance, Servicing & Operations. The individual plays a critical role setting up the tools, processes, and systems to track and monitor strategic priorities across Global Advertising & Brand Management, and further strategic connections with lines of business.

This position reports to the Director, Go to Market Strategy. A one-team mentality, previous experience delivering large-scale innovation and change through obstacles, and a one team mentality is key.

Key Responsibilities

• Go to Market Planning : Develop tools to track, monitor, and align above-the-line advertising & experiential programs. Evaluate operating models within GABM and enable solutions to improve alignment, transparency, and decision making.

• Operations : Provide support to operating plans to bring activations to market (e.g., phases, timing, milestones, stakeholders, risks). Develop best in class system for tracking and monitoring highly visible, complex campaigns and own the toolkit to create more efficient collaboration and coordination.

• Stakeholder communications : Support steering committees, internal communication forums, and pipeline for strategic plans. Promote development of strategic objectives and associated metrics to allow a strategic view of organizational progress and build rapport with all levels.

• Enablement : Support enablement of annual brand programs and help build a pipeline for experimentation (e.g. test & learn, claims management, content management, Member Week). Manage multiple projects and competing priorities leveraging project management experience.

Qualifications

• Strong planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track.

• Excellent written and verbal communication skills to influence and effectively story-tell needs, plans and strategies to drive alignment across teams on common goals.

• Diverse marketing and/or operations skillset with expertise building and executing plans from the ground up, including analytics, research, segmentation, creative, data, capabilities, and measurement.

• Comfort with white space and identifying the data, competitive, and financial insights needed to forge a path forward.

• Demonstrated thought leadership and the ability to think big picture, but dive into details to execute the big picture and drive measurable results.

• Ambition to make an impact in a fast-moving, multifaceted, growth environment and operate fluidly between strategy and execution to deliver flawlessly.

• Passion and interest in Advertising and/or Brand Management, evaluating the external marketplace, and designing customer-first strategies.

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24005876