Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Resy is the American Express global dining platform. Our mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. We serve 9,000 restaurants globally. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table.

Resy sits within the Global Premium Products & Benefits organization. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network.

We’re hiring, too. Interested in joining our team of restaurant-obsessed explorers? Right this way.

ABOUT THE ROLE:

Resy’s ability to build a leading hospitality brand that attracts the world’s best restaurants hinges upon a strong brand platform, set of differentiated restaurant-led content – including experiences, editorial, and impactful campaigns – and communications that activate a powerful guest demand network to support their business. The VP, Resy Brand & Demand role is responsible for brand and marketing functions designed to drive guest demand and engagement to restaurants on the Resy platform. In this role, you will define the Resy brand narrative and creative platform, own all paid and owned guest marketing channel strategies and execution, develop the guest and brand content curriculum across restaurant and proprietary assets (editorial content, experiences), own brand and marketing measurement and investments, and champion our restaurants and guests. You will partner closely with the extended Resy organization – specifically, Restaurant, Product, Data and Analytics, and the extended marketing teams – the American Express US Consumer Services Marketing and Operational Excellence teams, Global Advertising & Brand Management, Travel & Lifestyle Services, and external vendors to ensure we deliver unmatched engagement and network growth.

WHAT YOU’LL DO:

• Develop and lead the execution of comprehensive Resy marketing strategies to drive awareness and engagement amongst Resy Users, Restaurants and American Express Card Members across the company’s priority cities.

• Build and manage Resy’s brand identity and positioning, ensuring consistency across all marketing channels and touchpoints.

• Oversee the planning and execution of restaurant-led marketing campaigns and experiences for users

• Champion market research and analysis in partnership with the user research and insights teams to identify emerging trends, restaurant and user needs, and the competitive landscape, and use insights to inform marketing strategies and investments.

• Lead digital marketing initiatives including SEO, email marketing, social media, and content marketing to drive demand to restaurants and engage users.

• Collaborate with the restaurant and product teams to ensure alignment of marketing efforts with product roadmap and sales objectives via a unified go-to-market approach.

• Create a Resy marketing scorecard and learning agenda to evaluate optimize performance and externally to communicate the value of our demand network to restaurants.

• Lead Resy brand distribution efforts through strategic partnerships, sponsorships and media opportunities.

• Develop a Guest Value proposition, bundling and merchandizing value across Product, Marketing and Restaurant offerings that drives native app and web engagement and demand to restaurants.

• Enhance marketing operations and go-to-market processes to enable greater scale and ensure flawless execution.

• Develop and build a winning team with a clear mission and career development plans for colleagues.

Required Skills & Background:

• Proven track record of success in senior marketing roles with at least 10 years of experience in digital marketing, brand management, and customer engagement / acquisition in hospitality or lifestyle industry.

• Experience managing highly matrixed enterprise-wide strategies to unlock customer growth and engagement strategies.

• Analytical mindset with the ability to interpret data, extract insights and make data-driven decisions to optimize marketing performance.

• Ability to effectively collaborate with and influence cross functional partnerships and senior leadership.

• Deep understanding of digital, experiential and / or content marketing strategies and tactics, with proficiency in media, email marketing, content, social media, and events.

• Creative thinker with a passion for innovation and a strong customer focused, dedicated to delivering exceptional experiences for users.

• Proven track record of driving direct results in a fast paced, complex, process-driven environment.

• Depth of experience in leading and developing high performing teams.

• Outstanding communication and presentation skills that can galvanize a team and stakeholders to drive business outcomes and achieve common goals.

• You are passionate about restaurants and the hospitality industry.

Education requirement:

• Bachelor’s degree

Qualifications

Salary Range: $185,000.00 to $260,000.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Executive

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24008602